Subtitling Agency: 7 Compelling Reasons Business Prefer Them

Globalization has brought the world closer. Earlier, what companies thought was beyond their reach can now happen within a flick of seconds! Weren’t native audiences fascinated by overseas movies and ads? They can now view and understand them easily! The subtitling agency plays a crucial role in that!

Videos have become the most used form of multimedia in the present world. A study reveals that 82% of internet traffic will consist of video content by 2022! So, videos have become a vital part of marketing campaigns.

A social media platform reports that 85% of viewers watch videos without sounds. So, imagine the consequence if your company’s video doesn’t have quality subtitles.

Creating quality subtitles for multiple languages isn’t easy. So, companies must always ensure to follow these steps:

• Gather the requirements

• Transcription of the original video

• Subtitle translation

• Quality assurance

• Final engineering and inserting of subtitles

To follow the above steps, it is best to get help from the subtitling agencies. The experts know their job well.

Today, the marketing world finds it best to hire subtitle experts for quality subtitles. But, if your company is not among those, the points below will help.

Let’s look at some of the important reasons that make subtitle agencies a favorite of numerous businesses.

Why is a Subtitling Agency a Premier Choice for Companies?

Enhances Accessibility

The world consists of numerous kinds of people. There are people with disabilities who want to view the world just like ordinary ones!

So, using subtitles enables companies to fulfill their requirements. 5% of the world’s population experience hearing loss. Without subtitles, a major part of the world won’t be able to understand your company’s videos.

This leaves out the chance of increased conversions because many people with disabilities trust videos before purchasing a product or service.

Along with that, videos without subtitles are liable for lawsuits. No company wants a lawsuit in its name, right?

So, subtitling agencies are one of the most effective ways to make your company’s videos inclusive and avoid legal mitigations.

Reach Global Audience

Improved accessibility improves, a wider audience reach goes hand in hand! So, doesn’t your company want that? It does!

Hiring subtitling experts is one great way of broadening your audience reach. There is a plethora of languages in the world. Isn’t it necessary to render content to the viewers in their native language?

Reports suggest that half of the world’s population prefers to watch subtitles in their language. So it is ideal to cater to the target audience’s requirements.

With a subtitling agency, companies can meet the requirements of many viewers with multilingual subtitles.

When any user shares a video, non-native speakers may skip it if they don’t understand. But, with subtitles, they can enjoy and even become potential customers.

Similarly, companies also can earn recognition by producing quality subtitles for their videos.

Improve Business on Social Media

Subtitles will help companies reach a wider audience. Well and good! But what about the overwhelming impact of social media? Social media has great prominence in today’s marketing world.

If your company’s videos can appeal to social media users, there will be a huge boost in your business. Surveys state that half of social media viewers prefer to watch videos on mute. That means if subtitles are not part of your brand’s videos, viewers will skip your videos!

Indeed, developing foreign subtitles isn’t easy, but it is worth trying with a subtitling agency! Most viewers across the globe spend the majority of their time on social media.

If your video with proper subtitles makes rounds, it will catch the target audience’s attention. So, a boost in the number of viewers will lead to potential customers that will boost your business’s profit!

Better Engagement with Subtitling Agency

Suppose you upload your brand’s videos on social media and  they turn out to be erroneous, would it fetch you the results you want? No, it won’t! There would be no engagement from the viewers if there are technical glitches or grammatical errors in the subtitles.

Subtitles guide the audience to a better understanding of a product or service. But if the subtitles come before or after the necessary scene, will it do?

And, if the subtitles have grammatical errors and are out of context, would they be meaningful to viewers? Obviously not! So, it is necessary to get them accurate. But who can be of help here?

It is none other than the subtitling agencies. They have experts who can develop quality subtitles with zero errors. They also have technical assistance that ensures that the subtitles appear and fade within a specific time.

Accuracy and appropriate technicality will engage viewers; this helps companies with high-performing videos for their brands.

Customer’s Preference

Along with better engagement, companies must make sure to cater to the consumers’ needs. Did your company have any idea that 80% of consumers prefer video with subtitles?

That is why many companies that didn’t have subtitles have added them. It has improved their visibility rates and also brought in new potential customers.

A subtitling agency knows that 69% of consumers prefer to watch inaudible videos in public places. Also, 25% prefer videos without sound in private! That is why the subtitling experts ensure to develop simple and interactive videos to make them enjoyable.

Also, if companies put customer preference first, it is obvious that the credibility among the viewers will also increase. This, in turn, will improve the rate of potential customers.

Improved SEO

How will customers prefer your company’s video if your videos are not visible? To ensure that your company ranks higher in the SERPs, subtitles are vital.

But do you know how subtitles can improve the website’s SEO? Let’s take a look.

Search engines cannot identify video content. But, the index subtitles on videos. So, if your company adds subtitles to the videos, the search engine will understand the content.

This will lead to an improved rank on the search engine page. If your company’s videos follow all the requirements, they will be on the top.

So, hiring a subtitling agency to enhance the SEO performance of your company’s website is always a good option.

Higher ROI

Now, do you know what’ll happen if your company’s website has a higher SEO rank? Your brand’s video will have more visibility. What will that lead to?

That will lead to a wider audience reach. A wider audience means better conversion rates and a rise in potential customers. So, what do all these factors sum up?

It sums up one thing- a higher return on investment. Companies providing subtitles for videos will earn double the cost they invested in a subtitling provider. So, it is always beneficial for companies to get quality subtitling services from the best agencies.

Conclusion

Subtitles play a crucial role in connecting the world through multimedia. Moreover, businesses leverage subtitles to get the maximum profit. There are several benefits of hiring a subtitling agency.

Subtitles help:

• Enhance accessibility

• Improve global reach

• Improve business on social media

• With better engagement

• Cater to customer’s preference

• Improves SEO

• Enhances a higher ROI

But, to get all these benefits, it is crucial to hire the best agency. Acadestudio is a leading multimedia localization provider in the US offering subtitling services. We offer a pool of other services providing 100% client satisfaction.

Trust us with your requirements, and we’ll deliver accurate and authentic subtitles in no time! Our services are available 24*7for our valued customers.